D.C. United have announced a three-year partnership with Coca-Cola Consolidated to be the exclusive and official carbonated soft drink and non-flavored bottled water at the Black-and-Red’s new state-of-the-art and soccer-specific stadium at Audi Field.
“We are excited to partner with a global brand like Coca-Cola to provide our fans with best in-class beverage options at Audi Field,” Rob Hur, United vice president of corporate partnerships said. “Their commitment to building relationships with the community and passion for soccer will make them an ideal partner as we move into our permanent home at Audi Field."
Coca-Cola Consolidated aims to join Major League Soccer fans in their passion for the sport through innovative and meaningful activations including in-stadium fan entertainment, community initiatives and exciting promotional activity in the marketplace.
“Our partnership with D.C. United is a natural fit as the team provides one of the most exciting fan experiences in Major League Soccer,” said Heather Hucks, Sr. Director of Brand Marketing for Coca-Cola Consolidated. “We are thrilled to partner with D.C. United and Audi Field as the exclusive soft drink sponsor and can’t wait to celebrate every goal alongside fans, with an ice cold Coca-Cola!”
