WASHINGTON, D.C. (July 7, 2023) – D.C. United have today announced that the club and Procter & Gamble have agreed to a partnership deal for 2023.
P&G has produced iconic household brands such as Tide, Pampers, Bounty, Gillette, Swiffer, Old Spice, among others since 1837. Their products combine what’s needed with what’s possible to make laundry rooms, living rooms, bedrooms, kitchens, nurseries, and bathrooms a little more enjoyable for over 181 years.
“We are ecstatic to announce our partnership with P&G, a leader in innovative cleaning and household products,” said Danita Johnson, President of Business Operations, D.C. United. “Like us, their diverse and robust brand portfolio provides multiple levels of access to their consumers, which we consider paramount to customer experience."
P&G will receive prominent branding throughout Audi Field, the club’s downtown Washington, D.C. stadium, premium client appreciation benefits at D.C. United home matches, and exposure and inclusion across the club’s social and digital media channels.
“Soccer continues to grow passionate fans year over year, especially for their local clubs,” said Douglas Horton, Director of Sports Marketing at P&G. “We are very excited for our company and brands to continue to reach the D.C. community through our partnership with D.C. United.”
For more information about D.C. United please visit: www.dcunited.com.
About D.C. United
One of the founding clubs of Major League Soccer in 1996, D.C. United are among the most decorated teams in the United States with 13 domestic and international trophies.
D.C. United have called the District home for the past 27 seasons and play their home games at Audi Field in the Buzzard Point neighborhood of Southwest, Washington, D.C, which opened in 2018. In addition to D.C. United games, the 20,000-seat soccer-specific stadium hosts over 100 events year-round, including the District’s premier arts, culinary, and music festival, Unite the District Fest. Audi Field is also home to America’s number one sportsbook through a partnership with FanDuel Group.
The Black-and-Red have won the MLS Cup four times (1996, 1997, 1999 and 2004), the Supporters’ Shield four times (1997, 1999, 2006 and 2007) and the Lamar Hunt U.S. Open Cup three times (1996, 2008 and 2013).
For more information and club updates, please visit www.dcunited.com and find us on social media @dcunited.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.