DCU Article

Major League Soccer’s Most Decorated Club Welcome Several Best-in-Class Brands to the Partnership Family

WASHINGTON, D.C. (June 6, 2021) – D.C. United have provided a mid-year update on the club’s growing corporate partnership portfolio. Headlined by the introduction of a first-of-its-kind front-of-shirt partnership in Major League Soccer with leading blockchain XDC Network – which was announced in March – the club have also welcomed several best-in-class partners across multiple categories, as well as re-engaged with many others for the 2022 season and beyond.

Throughout the first five months of the year, the club have had the following brands join the Black-and-Red family:

  • McDonald’s
  • Moet Hennessy
  • CareFirst
  • Steamfitters Local 602
  • Xometry
  • Shift4 Payments
  • Procter & Gamble
  • Motley Fool
  • Northern Virginia Community College
  • Paramount+

In addition to welcoming the ten partners listed above, D.C. United have also renewed multi-year relationships with the following seven partners:

  • Allstate
  • adidas
  • Continental Tire
  • EventsDC
  • Leidos
  • Intercontinental Hotels
  • OrthoVirginia

“We are incredibly proud of our partnership portfolio. The relationships we have continued and those we have newly formed with premium brands share the same values we have at our club,” said Danita Johnson, President of Business Operations at D.C. United. “The foremost priority of our partnership platform is to engage with partners who further enable us to expand the positive impact we have on our D.C. United community. We can proudly share that this collective of organizations all believe in this mission and we are honored to provide them the platform to grow their brand and achieve their business objectives by engaging with one the most passionate and diverse fanbases in professional sports.”

To learn more about partnering with D.C. United and the club’s growing partnership portfolio please visit: www.dcunited.com/club/partners.

About D.C. United

One of the founding clubs of Major League Soccer in 1996, D.C. United are among the most decorated teams in the United States with 13 domestic and international trophies.

D.C. United have called the District home for the past 26 seasons and play their home games at Audi Field in the Buzzard Point neighborhood of Southwest, Washington, D.C, which opened in 2018. In addition to D.C. United games, the 20,000-seat soccer-specific stadium hosts over 100 events year-round, including the District’s premier arts, culinary, and music festival, Unite the District Fest. Audi Field will soon be home to America’s number one sportsbook through a partnership with FanDuel Group.

The Black-and-Red have won the MLS Cup four times (1996, 1997, 1999 and 2004), the Supporters’ Shield four times (1997, 1999, 2006 and 2007) and the Lamar Hunt U.S. Open Cup three times (1996, 2008 and 2013).

For more information and club updates, please visit www.dcunited.com and find us on social media @DCUnited.