D.C. United Establish Local Business Recognition Program


_ Eight Local Black-Owned Businesses will Receive More Than $15,000 in Mix of Digital and In-Stadium Exposure in Advance of June 25 Match at Audi Field _

WASHINGTON, D.C. (June 19, 2021) – D.C. United have announced that the club have established a local business recognition program, which will provide local businesses brand visibility and exposure through both D.C. United’s digital platform and Audi Field digital and physical signage.

The first effort within the new program will award eight local black-owned businesses with more than $15,000 of advertising value. This features inclusion in the D.C. United email marketing platform, messaging and promotion across club-owned social media properties, physical and videoboard matchday stadium signage at Audi Field, as well as the opportunity to participate in experiential marketing during D.C. United’s match on June 25 at Audi Field against Nashville SC with kickoff at 5 p.m. EST.

“We believe soccer – and sport as a whole – stands alone in its unique ability to unify and foster community,” said Danita Johnson, D.C. United President of Business Operations. “We’re excited to be able to use our digital platform and matchday experience at Audi Field to support and amplify the work and offerings of the local businesses in our region starting with several black-owned businesses.”

The local black-owned businesses that will be the first recipients of D.C. United’s new Local Business Recognition Program are listed below:

  • Bailiwick Clothing Company: Bailiwick is an apparel brand that artfully merges the worlds of design, culture, and purpose. They make clothing that they love, share their stories with the world, and give back to the great cities they inhabit. More information, visit:
  • Bashford and Pitt: Bashford & Pitt carries hand-poured, soy wax candles whose scents are inspired by a moment in history. Highlighting America’s early years, each candle scent shares a story. More information, visit:
  • Cut Seven: Cut Seven is a sports conditioning studio in Washington, DC, where team-based HIIT workouts meet the efficiency and results of personal training. More information, visit:
  • District of Clothing At District of Clothing, they create items that demonstrate the world, the causes, and the people you care about. That’s what got them started, and that’s what keeps them going. More information, visit:
  • Handmade Habitat: Handmade Habitat is an all-natural soy wax candle and beauty goods company for slow, mindful living. Their work is consciously hand crafted in small batches to be healthy for the body, home, and Mother Earth. More information, visit:
  • JusRedor Collection: JusRedor Collection is a new and innovative Athleisure clothing brand that challenges the stereotype of typical athletic wear. They strive to provide go-getters with sustainable bamboo wear that is better for your skin and better for the environment. More information, visit:
  • NVADE: NVADE is an athleisure apparel brand designed to empower the everyday woman to invade every-damn-day. For more information, visit:
  • VeganQueenCuisine: VeganQueenCuisine produces plant-based energy drinks. For more information, visit:

To learn more about the D.C. United Local Business Recognition Program visit here or to get into touch with the D.C. United Community Relations team please contact them here.

About D.C. United

One of the founding clubs of Major League Soccer in 1996, D.C. United are among the most decorated teams in the United States with 13 domestic and international trophies.

D.C. United have called the District home for the past 26 seasons and play their home games at Audi Field in the Buzzard Point neighborhood of Southwest, Washington, D.C, which opened in 2018. In addition to D.C. United games, the 20,000-seat soccer-specific stadium hosts over 100 events year-round, including the District’s premier arts, culinary, and music festival, Unite the District Fest. Audi Field will soon be home to America’s number one sportsbook through a partnership with FanDuel Group.

The Black-and-Red have won the MLS Cup four times (1996, 1997, 1999 and 2004), the Supporters’ Shield four times (1997, 1999, 2006 and 2007) and the Lamar Hunt U.S. Open Cup three times (1996, 2008 and 2013).

For more information and club updates, please visit and find us on social media @DCUnited.