With the announcement of new ownership in July of this year, D.C. United made a pledge to become a more global brand. As the year wound down, that commitment was evident.
D.C. United had reached new heights on and off the field. The team boasted the best home record in the league, and a return to the playoffs for the first time in five years. Off the field, D.C. United touched the lives of thousands of children through their community outreach efforts and through various camp programs.
But D.C. United's reach went far beyond their community and home fan base. The club saw growth in worldwide interest of the team. Fans emerged from 47 of the 50 states and 15 different countries to purchase gear from the Team Store, including an order that was shipped to the North Pole. North Dakota, South Dakota and Wyoming were the only states who did not receive shipments from D.C. United this year. Dwayne De Rosario jerseys were a hot item in Canada, but team merchandise was also shipped to a handful of European countries, China, Japan, and Australia.
With 2013 upon us, and a new season on the horizon, United reaches even further. Join us. Rise together.
