adidas TECHFIT

adidas Unveils Techfit Uniforms For 2010 MLS Season

In preparation for the 2010 Major League Soccerseason, adidas has unveiled TECHFIT uniforms for three of the sixteen teams.  For the first time ever, members ofD.C. United, Chicago Fire and LA Galaxy will have the option of wearing adidasTECHFIT PowerWeb uniforms on the pitch this season.

Until recently, TECHFIT PowerWeb has been morecommonly worn under a player’s uniform as compression apparel; but the newadidas MLS uniforms offer TECHFIT built into the actual jersey giving playersthe benefits of TECHFIT in a single layer. 

 “At adidaswe are all about equipping athletes with the most innovative gear and apparelon the planet,” said Antonio Zea, Director of Soccer, adidas America.  “With TECHFIT now built into theirjerseys, we are helping athletes from D.C. United, Chicago Fire and LA Galaxy playto their highest potential and we look forward to watching them perform at thetop of their game this season.”

TECHFIT PowerWeb is a cutting edge athletic appareltechnology that improves muscular endurance and responsiveness, and reduces musclevibration, ultimately maximizing the athlete’s performance.  Through the use of compression fabricsand strategically placed TPU (Thermoplastic Urethane) bands, located in keyareas to enhance muscle power, TECHFIT is proven to increase a player’s powerby 5.3 percent*, vertical leap by 4 percent*, sprint speed by 1.1 percent* andenhance endurance by 0.8 percent*.  

The TECHFIT jersey as worn by the players on the pitchwill be specially packaged and retail for $150 starting in July.

All other MLS teams will wear the adidas FORMOTIONuniform.   FORMOTION is engineeredto move naturally with the athlete’s body resulting in an ideal fit and comfortwhile in motion.  It also featuresadidas CLIMACOOL technology which combines a moisture wicking fabric and meshconstruction in the player’s highest heat zones to improve body ventilation andkeep the athlete at optimum temperature. The FORMOTION uniform is designed to partner with traditional TECHFITPowerWeb compression apparel. 

adidas, the number one soccer brand in the world, isthe official athletic sponsor and licensed product supplier to MLS.  adidas TECHFIT PowerWeb uniforms willalso be worn this summer at the 2010 FIFA World Cup.  adidas will outfit 12 federations at the 2010 FIFA World Cup– more than any other brand – with the ultimate in personalized soccer uniformkits.  Federations with the optionof TECHFIT uniforms include South Africa, Argentina, Mexico, Japan, Spain, Germanyand France.