D.C. United unveiled their new primary kit for the 2016 season, which celebrates United’s identity as the District’s team by infusing culture with sport in an unprecedented way. The kit is a symbol of United’s commitment to DC as the team prepares for their new home in Buzzard Point.
The neck tape reads, “Taxation without Representation,” the unofficial mantra of the District, representing the D.C. voting rights movement, as District residents pay federal taxes, yet have no voting representation in Congress. The pro-democracy voting rights movement is championed by the club’s partner organization, DC Vote. Head Coach Ben Olsen has long been a public supporter of DC Vote's mission, and it was his involvement that sparked discussions on how the team could help the cause.
“We applaud D.C. United for leveraging their brand's international reach to bring attention to the city's cause for equal democratic rights.” said DC Vote Executive Director Kimberly Perry.
The outline of the District, inlaid with the Washington, D.C. flag, sits on the jock tag in the lower right hand corner. The Washington, D.C. flag has become a prominent symbol for the team, and is also found in the body of the eagle in United’s new logo, launched in December 2015.
Silhouettes of the U.S. Capitol, Washington Monument, Lincoln Memorial and Jefferson Monument sit on the back of the jersey, on the neck inset. These iconic buildings represent the club's proud heritage in the Nation’s Capital.