D.C. United today announced LivingSocial, the online and mobile source for great local values and experiences, has been named an official partner of the club. As part of the agreement, LivingSocial becomes the exclusive social commerce provider of D.C. United, offering team-specific daily deals and in-stadium LivingSocial Instant Deals at United home matches.
“We’re very excited to be entering into this agreement with our friends at LivingSocial,” said United President and CEO Kevin Payne. “We chose to work so closely with them in large part due to our collective focus in curating unique experiences and access to our club. LivingSocial is a local company that has quickly established itself as an industry leader and we’re proud to call them our partner.”
The two-year partnership officially kicks-off Wednesday, September 21 on “LivingSocial Night” at United’s League fixture with Chivas USA. In addition to special giveaways during the match, the first 10,000 fans entering RFK Stadium will receive co-branded supporters flags. LivingSocial will also offer Instant Deals on apparel to all those in attendance who utilize the LivingSocial app on their smartphone.
Download the LivingSocial app for iPhone or Droid to receive in-stadium instant deals.
Earlier this month, LivingSocial offered a daily deal for one premium level ticket and co-branded hat to the Chivas USA match for $16. More than 4,000 LivingSocial members purchased that deal, at a savings of 64%.
“LivingSocial members and D.C. United fans are both passionate and enthusiastic who enjoy sharing great experiences with the people around them,” said Jake Maas, Senior Vice President, Corporate and Business Development at LivingSocial. “Becoming an official partner of D.C. United is a wonderful way for LivingSocial to provide members and fans with deals for the team they love rooting for.”
In 2012, D.C. United and Living Social will offer a full slate of co-branded events, from experiential game-related activities, to curated adventures packages for select United away matches, to specialized camp opportunities.
About Living Social
LivingSocial helps people around the world find, share and enjoy great local deals and new experiences. We'll help you get more out of your city. Through its daily deal e-mails and alerts, LivingSocial introduces members to handpicked local businesses, products or services each day at savings of 50 percent or more. With a range of products for different interests, like Families and Adventures, LivingSocial helps delight members with the perfect deal for them. Other services include LivingSocial Escapes, which features easy "vacations in a box" to leading destinations, and LivingSocial Instant, which helps members discover real-time discounts at nearby restaurants, stores and businesses. LivingSocial works with each merchant partner to create customized marketing solutions that attract and retain loyal, long-term customers. Based in Washington, D.C., LivingSocial now has more than 45 million members in 25 countries.
