D.C. United taps White+Partners as agency of record

Local ad agency hired to manage United’s 2013 advertising strategy

D.C. United today announced the selection of White+Partners, one of the region’s oldest and largest ad agencies, as its ad agency of record. White + Partners will manage United’s 2013 advertising strategy, from creative development to flighted ad buys. The assignment rounds-out White+Partners strong sports and entertainment practice including work with the Washington Nationals baseball team and Wolf Trap Foundation for the Performing Arts.

“We’ve long admired the work of White+Partners and solidified our desire to work with them over the course of several recent meetings,” said D.C. United Chief Marketing Officer Doug Hicks. “While they have a firm grasp of our brand, both organizations are excited to share this brand in exciting new ways as a part of an aggressive and creative narrative.”

Matt White, CEO of White + Partners, said: “D.C. United already enjoys a loyal and passionate fan base. Professional soccer is a different kind of sporting event and we want to work with the club to share that experiential part with more of the community.”

D.C. United opens the 2013 Major League Soccer season against the Houston Dynamo on Saturday, March 2 at 8:00 p.m. ET (NBC Sports Network) in a nationally televised re-match of the 2012 Eastern Conference Finals. The Black-and-Red returns home the following week for its home opener on Saturday, March 9 at 7:00 p.m. ET against Real Salt Lake.. For tickets or information, please visit dcunited.com.

About White+Partners

White+Partners was founded in 1964 by E. James White who had a passion for creative that delivered results. Today, W+P translates that ROI spirit into helping clients find their "Win," and in doing so the agency has built an impressive roster of national and local clients that include ACCCE, Apptix, Produce Marketing Association, Navy Mutual Aid, Harrison College, The Chefs Academy, Mercedes Benz of Arlington and Alexandria, Visit Fairfax, NFPA, Luray Caverns, Washington Nationals, American Diabetes Association and Wolf Trap National Park for the Performing Arts. For more information, please visit Whiteandpartners.com